Do you want to know how to make money with Pinterest?
Individuals seeking to earn money online, ranging from content creators and influencers to eCommerce site owners and affiliate marketers, can explore Pinterest as a lucrative revenue source.
With a monthly user base of 433 million, Pinterest serves as a hub where people search for and save tips, project ideas, new products, and various forms of inspiration. If your product or service aligns with what Pinterest users are seeking, you have the potential to generate a consistent income through multiple avenues. Furthermore, opportunities to monetize the platform also exist for individuals who are not involved in selling products. Continue reading to discover how you can leverage Pinterest to make money.
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What exactly is Pinterest?
Established in 2010, Pinterest is a widely used visual search engine that enables users to explore, save, and curate pins that capture their interest or appeal to potential customers. These pins can encompass captivating images, informative text, or serve as gateways to blog posts, online stores, and other websites. Initially starting as a humble platform for photo-sharing, Pinterest has now gained recognition from 79% of social media users in the United States. It has become a highly profitable space for influencers, creators, marketers, bloggers, and small business owners alike to establish their brand, drive increased web traffic, and generate revenue.
Is it possible to make money on Pinterest?
Absolutely! Businesses, creators, and influencers of all sizes and backgrounds, whether established or new, have various avenues to earn money directly or indirectly through Pinterest. Interestingly, you don’t even require a business account for certain earning methods. However, having a business account offers valuable analytics tools and is essential for utilizing certain money-making features provided by the platform.
Utilize Pinterest Ads
If you have a Pinterest business account, you can leverage the power of Pinterest ads to accomplish various objectives. These ads enable you to drive traffic to your blog, website, or online store, raise brand awareness, boost newsletter subscriptions, and more. By running ads, you can generate revenue directly by directing potential customers to product pages, or indirectly by driving traffic to monetized blog posts or newsletters. Pinterest ads offer a valuable opportunity to maximize your earning potential on the platform.
Related: How to make money on Instagram
Generate Product Pins
For individuals or businesses involved in selling products, leveraging Product Pins on Pinterest is a convenient way to showcase their offerings to potential customers. Product Pins have a distinct format and include metadata that informs Pinterest users about their shoppable nature. These pins provide valuable information such as prices, product availability, a description, and a direct link to a dedicated product page, allowing users to easily place orders for the desired items. By creating Product Pins, you can effectively promote your products and drive sales on the platform.
Assist Pinterest Users in Shopping Your Style
“Shop the Look” pins offer an opportunity for Pinterest users to earn additional income by showcasing the items they wear and use. Once you have set up your account, you can create “Shop the Look” pins to promote your style. By including affiliate links, you can earn a commission when someone is interested in your outfit or products and makes a purchase through your provided link.
Ideal for: Fashion influencers and bloggers
Obtaining Sponsorship from a Company
An alternative method to receive compensation for promoting a brand is through securing a sponsorship. After establishing a significant following on Pinterest, you can actively seek out companies within your specific industry and propose a sponsorship arrangement. With impressive Pinterest statistics, you’ll discover brands readily willing to compensate you for endorsing their products or services. Present them with an offer to feature their branding on your Pinterest account for a predetermined period, such as six months or one year.
Boost Your Earnings with Affiliate Products and Services
Numerous businesses are actively seeking affiliates to promote their products and earn commissions. It’s essential to find companies whose offerings resonate with your target audience and join their affiliate programs. By featuring these products on your pinboards, complete with affiliate links, you can increase your potential for generating income. For even greater financial gains, consider incorporating affiliate links into your website and linking them to your pins.
For more options, check out our list of the best sites that pay you to sign up.