Do you want to know how to make money on YouTube?
The thriving creator economy has spawned a multitude of unique avenues for monetizing on YouTube. Although certain approaches require less effort to get started compared to earning through advertisements, nothing can replace the significance of exceptional content and an actively involved viewership.
By harnessing your creative instincts and demonstrating unwavering dedication, you have the potential to explore numerous opportunities.
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Earning with ads as a member of the YouTube Partner Program
Let’s begin with the most common method: joining the YouTube Partner Program allows you to generate revenue from advertisements. However, before becoming a YouTube partner, your channel must surpass 1,000 subscribers and accumulate a total of 4,000 hours of watch time within the past 12 months. Once these milestones are achieved, you become eligible for ad revenue.
There are a few additional requirements to become a partner:
- Your videos must comply with YouTube’s monetization policies.
- You must reside in an eligible location.
- You need to associate a Google AdSense account with your channel.
To track your progress in terms of subscribers and watch hours, navigate to the “monetization” section in YouTube Studio. YouTube will notify you when you qualify to apply for partnership.
As a YouTube partner, you can earn money through ads, chat features, and from YouTube Premium subscribers who view your content. Notably, starting in 2023, YouTube partners will also have the opportunity to earn ad revenue from Shorts, which are YouTube’s short-form videos similar to TikTok.
How many views on YouTube are needed to make money?
Payment is not based on the number of video views alone; instead, you earn when someone watches or interacts with an ad displayed in your video.
According to Influencer Marketing Hub, the average YouTube channel can expect to earn approximately $18 per 1,000 ad views. This translates to around $3 to $5 per 1,000 video views, considering the actual rate of ads viewed.
So, when will you start earning money on YouTube?
You will receive payment once your balance reaches $100. For instance, if it takes around 1,000 video views to earn $4 from viewers who watched ads, you would need 25,000 video views to accumulate $100 through those ads.
Earn a percentage through affiliate marketing
Affiliate marketing offers a practical approach to monetizing your YouTube traffic, especially if you create product review videos. Here’s how it works:
- Find a company or seller with an affiliate program, like Amazon Associates, and apply to join.
- Once accepted, follow their process to generate customized links for the products you plan to showcase in your videos.
- In your YouTube videos, demonstrate, review, or mention the products and include your custom affiliate marketing link(s) in the video description.
- As an affiliate, you’ll earn a commission when a viewer clicks your unique link and makes a purchase.
While Amazon Associates is a popular option for earning from Amazon, there are countless other opportunities available. Explore affiliate marketing sites like ShareASale and ClickBank to discover potential corporate partners and featured products. Additionally, visit the websites of your favorite brands to find information on becoming an affiliate.
Remember to disclose your affiliation with the featured brand or brands to your viewers properly. Additionally, direct them to the “link in description” when you film your video.
Secure a brand deal and create sponsored content
Companies that are interested in your channel’s audience may sponsor your videos or offer product placement opportunities, commonly known as brand deals in the industry.
The key factor here is your “audience,” meaning these types of deals are more likely to come your way as you cultivate a following. As your channel grows, you can directly reach out to brands you wish to collaborate with or utilize resources like the aforementioned affiliate marketing sites to discover corporate partners that align with your content style.
With brand deals, you can receive upfront payments, earn commissions based on sales, or receive products or services for free.
Remember: If you endorse a product or include product placements in your videos, it is essential to inform YouTube by checking a box in your video details.
Offer merchandise for sale
If you have merchandise or provide a service that is relevant to your audience, make sure to inform them about it and include links in your videos. For instance, popular tech reviewer Marques Brownlee from the MKBHD channel includes a link to his own line of T-shirts and accessories in every video he uploads.
Selling a physical product may require purchasing materials or finding a manufacturer. However, you can also sell downloadable items such as e-books, art prints, or virtual classes. Ensure you have a secure payment system in place before promoting your products.
The advantage of selling your own merchandise is the potential for higher earnings since you retain the majority of the proceeds as the product owner. While it may involve more effort compared to promoting products from other companies, the financial rewards can be greater.
Provide membership options
Offering memberships is another avenue to monetize your viewership. In this approach, your fans pay a modest subscription fee in exchange for exclusive perks and access to special tiers.
For more options, check out our list of the best sites that pay you to sign up.
Platforms like Patreon are commonly used as third-party membership platforms. Additionally, YouTube has been gradually introducing its own channel memberships feature, although eligibility requires being part of the YouTube Partner Program. It’s important to note that the more viewers you have, the greater potential for revenue. Offering incentives such as one-on-one video chats, private classes, or other exclusive benefits can entice viewers to become paying members.